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Rabbit-shaped ornamnets
Tuesday, January 4, 2011

Article extracted from channel newsasia.com dated 2 January 2010





This year, as we all know is the year of the rabbits and Singaporeans are going crazy over Rabbit-shaped ornaments. As year—end festivities are behind us now, buyers are still continuing to shop as they are getting ready for the Year of the Rabbit.

Starting from the 1st January to 9 January at Orchard Central, a fair named The Lively Rabbit Lunar fair are selling Rabbit—shaped ornaments that comes in different sizes and are made of jade or gold. Retailers at the fair said buyers are mostly Singaporeans, although there are big spenders from China, Malaysia and Indonesia, too. Retailer expects sales to go up by 60% compared to last year, despite rising prices. A retailer by the name of Yip Pak Ling from The Singapore Mint said: "(Consumers) will not hesitate to buy a piece of gold (now) compared to last year, because last year there was a lot of uncertainty because of the financial crisis."

When I read this article, I wasn't as shocked as to how some of my friends reacted to it. We Singaporeans are known for believing in such superstitious whereby if you have an object or a symbol of something representing that year, it will bring you good luck or good fortune through out the year. Ornaments like this have been selling in Singapore for many years and retaliers have made alot of profit out of it. So I am pretty much sure that the sales for these rabbit ornaments will definitely go well and hit the expectation of the retailer which is 60%. And also since the economy is doing much better compared to last year's financial crisis, consumers will not hesitate to spend their cash on these rabbits and this will also give them another good reason to shop.

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